# Martín (Tato) Panelati Portfolio
## Director of Product Management & Builder

> Scaling global software platforms to 60M+ MAU. MIT Sloan MBA.
> Proven executive leadership across B2B SaaS, Marketplaces, Fintech, AI & LLMs, and Consumer Mobile.

- **Canonical URL**: https://www.tato.pm/
- **Alternate Markdown URL**: https://www.tato.pm/index.md
- **Case Studies Archive**: https://www.tato.pm/cases/
- **Contact & Inquiries**: https://www.tato.pm/contact
- **LinkedIn**: https://www.linkedin.com/in/martinpanelati/
- **GitHub**: https://github.com/tatopane
- **Twitter / X**: https://x.com/tatopane

---

## Executive Career Highlights

- **60M+ MAU**: Scaled global consumer applications to tens of millions of monthly active users.
- **€8.5B+ Valuation**: Head of Product for Time Policies & GM Spain at Personio, directing compliance and absence policy platforms.
- **$8.7B Unicorn**: Product Leader for Consumer Experience at Kavak.com, leading Web, iOS, and Android product suites.
- **2x Founder (1 Exit)**: Founded and grew ad-tech SaaS venture Flimbu to strategic acquisition exit.
- **40k+ Installs**: Created the leading MercadoPago payment integration plugin for Bubble.io.
- **MIT Sloan MBA**: Master in Business Administration with active product and venture mentorship.

---

## Core Value Pillars

1. **Strategic Product Leadership with P&L Rigor**:
   Proven track record navigating international market expansion, managing market P&Ls, and aligning executive cross-functional stakeholders.

2. **Builder at Heart with Deep Technical Fluency**:
   Operates seamlessly with engineering leads on data models, system design, API contracts, and modern AI/LLM workflows.

3. **Multi-Domain Mastery**:
   Breadth across complex enterprise compliance (B2B SaaS), marketplace liquidity (Automotive Ecommerce), payments infrastructure (Fintech), and agentic workflows (AI).

---

## Selected Case Studies & In-Depth Analyses

### [Disrupting Classifieds: Building Letgo's Social Marketplace from 0 to 60M MAU](https://www.tato.pm/cases/letgo-mobile-classifieds-marketplace/)
- **Organization & Role**: OLX Group / Letgo (Lead Product Manager (Innovation & Global Platform))
- **Industry**: Marketplaces
- **Summary**: Conceptualizing, building, and scaling a mobile-first social classifieds platform from a 3-month MVP to OLX's unified 60M MAU global engine.
- **Key Metrics**: 0 to 4M MAU Initial Hyper-Growth | 60M MAU Unified Platform Scale | 3 Months MVP Time-to-Market

---

## Strategic Advisory & Product Coaching

Available for selective advisory engagements with venture-backed startups and scale-ups:
- 0-to-1 Product Discovery & Validation
- Multi-Sided Marketplace Liquidity
- AI Product Strategy & LLM Workflows
- European & Latin American Market Entry

**Get in touch**: [Contact Form](https://www.tato.pm/contact) or [LinkedIn](https://www.linkedin.com/in/martinpanelati/).